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	Strategic Financial Management
	Business Strategy
	Business strategy aims at helping enterprises to compete more successfully and sustain profitability by assisting them in planning for the long term. KPMG in Greece can work with clients to develop a framework that can drive their business and realize tangible, measurable Return On Investment (ROI). Using our know-how and experience and utilizing industry market analyses and methodologies alongside with sophisticated tools, we can offer our clients the most suitable approaches for the development and the implementation of the strategy. To this effect, KPMG's professionals can define objectives, address critical success factors (such as ways to achieve competitive advantage, products to sell, markets to operate in, distribution channels, attraction and retention of clients and employees, marketing, financing methods, and capital expenditure), and, ultimately, evaluate and decide on such opportunities as diversification, mergers and acquisitions, expansion in new markets or overseas, and business transformation. Our services include: Strategic plans and reviews Strategic development options analysis and review Market analyses Feasibility studies Review of internal and external environment Market entry strategies - marketing plans Identification and evaluation of numerous opportunities for growth. KPMG's advisers can also assist clients in the development and implementation of business plans, which support organizations in confirming, detailing, and documenting their strategy and in creating tools that facilitate choosing among strategic alternatives. Business Plans Business plans are fundamental in defining business goals, supporting strategic business decisions, determining the way to achieve them and bringing them in-line with current, as well as planned business activities. KPMG can assist clients to develop challenging and yet achievable business plans and can provide monitoring and revising services to them. In addition to that, the firm's professionals can provide project management services with reference to the implementation of the business plans, aiming at increasing return from revenue resources.
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